Women's Underwear, Nightwear and Swimwear in Hong Kong, China
Report description
Sales of women’s swimwear are dependent on seasonality; women want flattering swimwear in the summer season, and are willing to spend extra on buying their favourite bikini. Women’s swimwear comes in a greater variety of styles than men’s swimwear, and also in a broader range of sizes. There are an increasing number of styles in beachwear, such as tankinis, focusing on enhancing curves with the hottest colours and patterns.
Euromonitor International's Women's Underwear, Nightwear and Swimwear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?- Get a detailed picture of the Women's Underwear, Nightwear and Swimwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contents
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Underwear, Nightwear and Swimwear by Category: Volume 2005-2010
Table 2 Sales of Women's Underwear, Nightwear and Swimwear by Category: Value 2005-2010
Table 3 Sales of Women's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2005-2010
Table 4 Sales of Women's Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-2010
Table 5 Women's Underwear, Nightwear and Swimwear Company Shares 2006-2010
Table 6 Women's Underwear, Nightwear and Swimwear Brand Shares 2007-2010
Table 7 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2005-2010
Table 8 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: Volume 2010-2015
Table 9 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: Value 2010-2015
Table 10 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Women's Underwear, Nightwear and Swimwear by Category: % Value Growth 2010-2015
Nike Hong Kong Ltd in Apparel (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Nike Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Hong Kong Ltd: Competitive Position 2010
Internet Strategy
Executive Summary
Modest Rebound in Consumer Confidence Stimulates A Desire for Innovative Apparel and Footwear
Increased Manufacturers' and Retailers' Interest in Men's Outerwear Development
Rapid Economic Expansion Pushes Up Unit Prices
Consumers Shift Towards Mid-priced and Premium Brands
Green Eco-friendly Apparel Emerges
Key Trends and Developments
Sportswear Grows Strongly As Sports Culture Prospers
Consumers' Hunger for Innovative Apparel
Men Have Greater Fashion Awareness and A Preference for Higher Quality
New Era of Marketing Strategies by Apparel Retailers
Consumers Have An Increasing Preference for Multinational Brands, Leading To Tough Competition for Domestic Brands
Market Data
Table 12 Sales of Apparel by Category: Volume 2005-2010
Table 13 Sales of Apparel by Category: Value 2005-2010
Table 14 Sales of Apparel by Category: % Volume Growth 2005-2010
Table 15 Sales of Apparel by Category: % Value Growth 2005-2010
Table 16 Apparel Company Shares 2006-2010
Table 17 Apparel Brand Shares 2007-2010
Table 18 Sales of Apparel by Distribution Format: % Analysis 2005-2010
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2010
Table 20 Forecast Sales of Apparel by Category: Volume 2010-2015
Table 21 Forecast Sales of Apparel by Category: Value 2010-2015
Table 22 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
Table 23 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
Summary 3 Research Sources
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