Youth Fashion - UK - December 2010
Report description
Young people aged 16-24 have to a large extent driven sales of clothes during the last few years, as they have continued to spend throughout tough economic times. Clothes and shoes are ranked as a top expenditure priority for those aged 18 and under and fashion is so important to this age group that they have increased their spending on clothes during the recession. This report uses consumer research to examine the clothes and styles typically worn by young people in the UK. It examines where they shop and their attitudes towards buying clothes and fashion.
Table of contents
Issues in the Market
Key themes
Definitions
Methodology
Abbreviations
Future Opportunities
Make it social
Setting you up for the big time
Market in Brief
Student numbers rise, and so does the cost of education
Youth fashion outperforms total market
Free-spending youth drive sales
Older youths spend less
Clothes and shoes priority for 18s and under
Most are monthly shoppers
Primark is the overall favourite
A New Look for women
Online and eBay widely used
Topshop – a fashion destination for 18s and under
Zara attracts an older crowd
Brand elements
21+ go alone, while teens shop socially
Dressing fashionably makes you sexy
A third of women buy clothes they don’t need
Four in ten under-17s shop with parents
Women like to keep up with fashion
Designer collaborations prove popular
The future
Internal Market Environment
Key points
Student numbers rise
Figure 1: All students at publicly funded higher education institutions, by mode and level of study, 2005/06-2008/09
The cost of education
Figure 2: NUS estimated average student expenditure in england for the 2010/11 academic year (39 weeks)*
Student loans
Figure 3: Total amount of student loans lent to English domiciled students studying in the UK and EU students studying in England, 2005-10
Impact of deflation
Figure 4: Implied price deflator, clothing, quarter on quarter percentage change, Q1 2005-Q3 2010
Obesity rising among youths
Figure 5: Levels of obesity based on bmi of 30 or more, by gender and socio-economic group, 2007-10
Broader Market Environment
Key points
Numbers of young decline
Figure 6: Projected numbers of 16-24-year-olds in the UK, by age last birthday, 2005-15
Youth unemployment rising
Figure 7: Unemployment rate for 16-24 year olds, 2007-10
Young adults live at home longer
Figure 8: UK households, by size, 2005-15
Uncertainty could impact youths
Figure 9: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
16-24s addicted to the internet
Figure 10: Broadband penetration, by demographics, 2004-10
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Who’s Innovating?
Key points
Using technology to attract youths
Fashion and music
Online shopping
Market Size and Forecast
Key points
Clothing spend by 16-24s rises
Figure 11: UK spend on clothing and footwear by 16-24s, at current and constant 2010 prices, 2005-15
Youth fashion outperforms total market
Figure 12: Spend on clothing and footwear by 16-24s and total spend on clothing and footwear, 2005-10
The future
Figure 13: Forecast spend on clothing and footwear by 16-24s, at current prices, 2005-15
Forecast methodology
Retail Competitor Analysis
Key points
Key players
Figure 14: Turnover of selected players in the youth fashion market, 2008-10
Types of Clothing Bought by 16-24s
Key points
How youths spend their money on clothes
Figure 15: Types of clothing bought by 16-24s, 2010
Decline in purchases of outerwear
Figure 16: Spend on outerwear by 16-24s, by type, 2007-10
T-shirts remain a staple for men
Women buy more trousers
Men opt for sports clothes
Coat purchases rise
Men buy more ties
Figure 17: Spend on menswear, by type, 2007-10
Dress purchases soar
Figure 18: Spend on womenswear, by type, 2007-10
Skirt sales drop
Companies and Products
Major players
Topshop/Topman
Company overview
Product offering
Figure 19: Profile of Arcadia website visitors, by age, January 2010
Financials
Figure 20: Arcadia Group: Group financial performance, 2008-09
Recent developments
Advertising and marketing
H&M
Company overview
Product offering
Financials
Figure 21: H&M (Hennes & Mauritz): UK financial performance, 2008-09
Recent developments
Advertising and marketing
Zara
Company overview
Product offering
Financials
Figure 22: Zara: UK financial performance, 2009-10
Recent developments
Advertising and marketing
New Look
Company overview
Product offering
Financials
Figure 23: New Look Group Plc: Group financial performance, 2009-10
Recent developments
Advertising and marketing
River Island
Company overview
Product offering
Financials
Figure 24: River Island Clothing Co Ltd: Group financial performance, 2008-09
Recent developments
Advertising and marketing
Ted Baker
Company overview
Product offering
Financials
Figure 25: Ted Baker Plc: Group financial performance, 2009-10
Recent developments
Advertising and marketing
Republic
Company overview
Product offering
Financials
Figure 26: Republic (Retail) Ltd: Group financial performance, 2009-10
Recent developments
Advertising and marketing
Superdry
Company overview
Product offering
Financials
Figure 27: Supergroup: Group financial performance, 2009-10
Recent developments
Advertising and marketing
Brand Communication and Promotion
Key points
Figure 28: Main monitored media advertising expenditure on fashion, by company, top ten*, 2006-10
Next spends most on ads
H&M maintains spend
New Look grows adspend
Topshop and Topman in the press
River Island cuts spend
Relying on word of mouth
Press is the word
Figure 29: Main monitored media advertising expenditure on fashion advertising, by media type, 2006-10
Brand Elements
Key points
Figure 30: Brand usage, by target groups, September 2010
Target group analysis
Group One – The Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – The Individualists
The Consumer – How Often Do 16-24s Buy Clothes?
Key points
Figure 31: Frequency of clothes shopping, by gender and age, September 2010
Figure 32: Frequency of clothes shopping, September 2010
Monthly shoppers
Weekly shoppers
Few are occasional shoppers
Consumer – Where Do 16-24s Shop for Clothes?
Key points
Figure 33: Retailers shopped at in the last 12 months, September 2010
Figure 34: Retailers shopped at in the last 12 months, September 2010
Primark is the overall favourite
A New Look for women
Half shop at H&M
Online and eBay widely used
Topshop – a fashion destination for 18s and under
Sociable River Islanders
Department stores attract females
TK Maxx and Matalan shoppers live up North
Zara attracts an older crowd
A quarter of women use vintage shops
Men shop at Ted Baker
Consumer – What Do 16-24s Spend Their Money On?
Key points
Figure 35: Expenditure ranking, September 2010
Figure 36: Expenditure ranking, by age group, September 2010
Clothes and shoes priority for 18s and under
Older consumers spend most on rent
People aged 20+ prioritise eating at home
Transport a big expense for Londoners
Pubs and eating out ranked highly among 18-year-olds
Music, DVDs and games ranked highly among under-17s
Consumer – 16-24s Attitudes Towards Clothes Shopping
Key points
Figure 37: Attitudes towards shopping for clothes, September 2010
Figure 38: Attitudes towards shopping for clothes alone or with friends, by gender and age group, September 2010
21s and over prefer to shop alone
Younger consumers like to shop with friends
Dressing fashionably makes you sexy
Buying clothes friends like
A third of women buy clothes they like but don’t need
Figure 39: Attitudes towards shopping for clothes, by gender and age group, September 2010
Four in ten under-17s shop with parents
One in six put desire over price
Figure 40: Attitudes towards shopping for clothes, by age group and working status, September 2010
Young men shop with friends with similar style
Figure 41: Attitudes towards shopping for clothes, by gender, age group and socio-economic group, September 2010
One in ten up to 18s dress like their friends
Consumer – 16-24s Clothes Shopping in the Recession
Key points
Figure 42: Change in attitudes towards shopping for clothes in the last 12 months February 2010
Free-spending youths drive sales
Young men keep spending
Older youths spend less
Figure 43: Statements on buying clothes, February 2010
Young women like shopping in the sales
Figure 44: Buying clothes in the sales or from value clothing retailers, February 2010
Brand loyalty higher among youths
Young less likely to buy for replacement
Clothes as gifts
Young women enjoy clothes shopping
Paying for quality
Consumer - 16-24s Spending Intentions for 2010
Key points
Figure 45: Attitudes towards buying clothes in the year ahead, February 2010
Optimism prevails among the young
Four in ten will keep spending
Some caution in the air
Consumer – 16-24s Motivation to Buy Clothes
Key points
Figure 46: Factors that have influenced buying clothes for oneself, February 2010
Buying clothes as a treat
Buying clothes for a new job
Women like to keep up with fashion
Magazines and blogs drive fashion sales
Consumer – High Street Designer Ranges
Key points
Figure 47: Shops from which high street designer/celebrity clothing ranges have been bought, February 2010
Designer collaborations prove popular
Appendix – Broader Market Environment
Figure 48: Trends in the age structure of the UK population, 2005-15
Figure 49: Broadband penetration, by demographics, 2004-10
Appendix – Brand Elements
Figure 50: Brand usage
Figure 51: Brand Commitment
Figure 52: Brand dynamism
Figure 53: Brand diversity
Figure 54: Brand satisfaction
Figure 55: Brand recommendation
Figure 56: Brand recommendation (Continued)
Figure 57: Brand attitudes
Figure 58: Brand attitudes (continued)
Figure 59: Brand image (external image)
Figure 60: Brand image (internal image)
Appendix – Market Size and Forecast
Figure 61: Forecast spend on clothing and footwear, 2005-15
Appendix – Segment Performance
Figure 62: Any spend on outerwear, by demographics, 2010
Figure 63: Any spend on outerwear, by demographics, 2010
Figure 64: Any spend on menswear, by demographics, 2010
Figure 65: Any spend on womenswear, by demographics, 2010
Appendix – Brand Communication and Promotion
Figure 66: Main monitored media advertising expenditure on fashion advertising, by company, 2006-10
Figure 67: Main monitored media advertising expenditure on fashion, by company and media type, 2009
Figure 68: Main monitored media advertising expenditure on fashion advertising, by company and media type, January to August 2010
Appendix – Consumer – How Often Do They Buy Clothes?
Figure 69: Most popular frequency of clothes shopping, by demographics, September 2010
Figure 70: Frequency of clothes shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 71: Frequency of clothes shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 72: Frequency of clothes shopping, by other retailers shopped at in the last 12 months, September 2010
Figure 73: Frequency of clothes shopping, by most popular attitudes towards shopping, September 2010
Appendix – Consumer – Where Do They Shop?
Figure 74: Most popular retailers shopped at in the last 12 months, by demographics, September 2010
Figure 75: Next most popular retailers shopped at in the last 12 months, by demographics, September 2010
Figure 76: Other retailers shopped at in the last 12 months, by demographics, September 2010
Figure 77: Frequency of clothes shopping, by next most popular attitudes towards shopping, September 2010
Figure 78: Frequency of clothes shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 79: Frequency of clothes shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 80: Frequency of clothes shopping, by other retailers shopped at in the last 12 months, September 2010
Figure 81: Attitudes towards shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 82: Attitudes towards shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 83: Attitudes towards shopping, by other retailers shopped at in the last 12 months, September 2010
Appendix – Consumer – What Do They Spend Their Money On?
Figure 84: First priority of expenditure, by demographics, September 2010
Appendix – Consumer – Attitudes Towards Shopping for Clothes
Figure 85: Most popular attitudes towards shopping, by demographics, September 2010
Figure 86: Next most popular attitudes towards shopping, by demographics, September 2010
Figure 87: Frequency of clothes shopping, by most popular attitudes towards shopping, September 2010
Figure 88: Frequency of clothes shopping, by next most popular attitudes towards shopping, September 2010
Figure 89: Attitudes towards shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 90: Attitudes towards shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 91: Attitudes towards shopping, by other retailers shopped at in the last 12 months, September 2010
Appendix – Consumer – Clothes Shopping in the Recession
Figure 92: Change in attitudes towards shopping for clothes as compared to one year ago, by demographics, February 2010
Figure 93: Attitudes towards buying clothes in the year ahead, by demographics, February 2010
Figure 94: Most popular statements on buying clothes, by demographics, February 2010
Figure 95: Most popular statements on buying clothes, by demographics, February 2010
Figure 96: Most popular statements on buying clothes, by demographics, February 2010
Figure 97: Most popular factors that have influenced buying clothes for oneself, by demographics, February 2010
Figure 98: Next most popular factors that have influenced buying clothes for oneself, by demographics, February 2010
Figure 99: Most popular shops from which high street designer/celebrity clothing ranges were bought, by demographics, February 2010
Key themes
Definitions
Methodology
Abbreviations
Future Opportunities
Make it social
Setting you up for the big time
Market in Brief
Student numbers rise, and so does the cost of education
Youth fashion outperforms total market
Free-spending youth drive sales
Older youths spend less
Clothes and shoes priority for 18s and under
Most are monthly shoppers
Primark is the overall favourite
A New Look for women
Online and eBay widely used
Topshop – a fashion destination for 18s and under
Zara attracts an older crowd
Brand elements
21+ go alone, while teens shop socially
Dressing fashionably makes you sexy
A third of women buy clothes they don’t need
Four in ten under-17s shop with parents
Women like to keep up with fashion
Designer collaborations prove popular
The future
Internal Market Environment
Key points
Student numbers rise
Figure 1: All students at publicly funded higher education institutions, by mode and level of study, 2005/06-2008/09
The cost of education
Figure 2: NUS estimated average student expenditure in england for the 2010/11 academic year (39 weeks)*
Student loans
Figure 3: Total amount of student loans lent to English domiciled students studying in the UK and EU students studying in England, 2005-10
Impact of deflation
Figure 4: Implied price deflator, clothing, quarter on quarter percentage change, Q1 2005-Q3 2010
Obesity rising among youths
Figure 5: Levels of obesity based on bmi of 30 or more, by gender and socio-economic group, 2007-10
Broader Market Environment
Key points
Numbers of young decline
Figure 6: Projected numbers of 16-24-year-olds in the UK, by age last birthday, 2005-15
Youth unemployment rising
Figure 7: Unemployment rate for 16-24 year olds, 2007-10
Young adults live at home longer
Figure 8: UK households, by size, 2005-15
Uncertainty could impact youths
Figure 9: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
16-24s addicted to the internet
Figure 10: Broadband penetration, by demographics, 2004-10
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Who’s Innovating?
Key points
Using technology to attract youths
Fashion and music
Online shopping
Market Size and Forecast
Key points
Clothing spend by 16-24s rises
Figure 11: UK spend on clothing and footwear by 16-24s, at current and constant 2010 prices, 2005-15
Youth fashion outperforms total market
Figure 12: Spend on clothing and footwear by 16-24s and total spend on clothing and footwear, 2005-10
The future
Figure 13: Forecast spend on clothing and footwear by 16-24s, at current prices, 2005-15
Forecast methodology
Retail Competitor Analysis
Key points
Key players
Figure 14: Turnover of selected players in the youth fashion market, 2008-10
Types of Clothing Bought by 16-24s
Key points
How youths spend their money on clothes
Figure 15: Types of clothing bought by 16-24s, 2010
Decline in purchases of outerwear
Figure 16: Spend on outerwear by 16-24s, by type, 2007-10
T-shirts remain a staple for men
Women buy more trousers
Men opt for sports clothes
Coat purchases rise
Men buy more ties
Figure 17: Spend on menswear, by type, 2007-10
Dress purchases soar
Figure 18: Spend on womenswear, by type, 2007-10
Skirt sales drop
Companies and Products
Major players
Topshop/Topman
Company overview
Product offering
Figure 19: Profile of Arcadia website visitors, by age, January 2010
Financials
Figure 20: Arcadia Group: Group financial performance, 2008-09
Recent developments
Advertising and marketing
H&M
Company overview
Product offering
Financials
Figure 21: H&M (Hennes & Mauritz): UK financial performance, 2008-09
Recent developments
Advertising and marketing
Zara
Company overview
Product offering
Financials
Figure 22: Zara: UK financial performance, 2009-10
Recent developments
Advertising and marketing
New Look
Company overview
Product offering
Financials
Figure 23: New Look Group Plc: Group financial performance, 2009-10
Recent developments
Advertising and marketing
River Island
Company overview
Product offering
Financials
Figure 24: River Island Clothing Co Ltd: Group financial performance, 2008-09
Recent developments
Advertising and marketing
Ted Baker
Company overview
Product offering
Financials
Figure 25: Ted Baker Plc: Group financial performance, 2009-10
Recent developments
Advertising and marketing
Republic
Company overview
Product offering
Financials
Figure 26: Republic (Retail) Ltd: Group financial performance, 2009-10
Recent developments
Advertising and marketing
Superdry
Company overview
Product offering
Financials
Figure 27: Supergroup: Group financial performance, 2009-10
Recent developments
Advertising and marketing
Brand Communication and Promotion
Key points
Figure 28: Main monitored media advertising expenditure on fashion, by company, top ten*, 2006-10
Next spends most on ads
H&M maintains spend
New Look grows adspend
Topshop and Topman in the press
River Island cuts spend
Relying on word of mouth
Press is the word
Figure 29: Main monitored media advertising expenditure on fashion advertising, by media type, 2006-10
Brand Elements
Key points
Figure 30: Brand usage, by target groups, September 2010
Target group analysis
Group One – The Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – The Individualists
The Consumer – How Often Do 16-24s Buy Clothes?
Key points
Figure 31: Frequency of clothes shopping, by gender and age, September 2010
Figure 32: Frequency of clothes shopping, September 2010
Monthly shoppers
Weekly shoppers
Few are occasional shoppers
Consumer – Where Do 16-24s Shop for Clothes?
Key points
Figure 33: Retailers shopped at in the last 12 months, September 2010
Figure 34: Retailers shopped at in the last 12 months, September 2010
Primark is the overall favourite
A New Look for women
Half shop at H&M
Online and eBay widely used
Topshop – a fashion destination for 18s and under
Sociable River Islanders
Department stores attract females
TK Maxx and Matalan shoppers live up North
Zara attracts an older crowd
A quarter of women use vintage shops
Men shop at Ted Baker
Consumer – What Do 16-24s Spend Their Money On?
Key points
Figure 35: Expenditure ranking, September 2010
Figure 36: Expenditure ranking, by age group, September 2010
Clothes and shoes priority for 18s and under
Older consumers spend most on rent
People aged 20+ prioritise eating at home
Transport a big expense for Londoners
Pubs and eating out ranked highly among 18-year-olds
Music, DVDs and games ranked highly among under-17s
Consumer – 16-24s Attitudes Towards Clothes Shopping
Key points
Figure 37: Attitudes towards shopping for clothes, September 2010
Figure 38: Attitudes towards shopping for clothes alone or with friends, by gender and age group, September 2010
21s and over prefer to shop alone
Younger consumers like to shop with friends
Dressing fashionably makes you sexy
Buying clothes friends like
A third of women buy clothes they like but don’t need
Figure 39: Attitudes towards shopping for clothes, by gender and age group, September 2010
Four in ten under-17s shop with parents
One in six put desire over price
Figure 40: Attitudes towards shopping for clothes, by age group and working status, September 2010
Young men shop with friends with similar style
Figure 41: Attitudes towards shopping for clothes, by gender, age group and socio-economic group, September 2010
One in ten up to 18s dress like their friends
Consumer – 16-24s Clothes Shopping in the Recession
Key points
Figure 42: Change in attitudes towards shopping for clothes in the last 12 months February 2010
Free-spending youths drive sales
Young men keep spending
Older youths spend less
Figure 43: Statements on buying clothes, February 2010
Young women like shopping in the sales
Figure 44: Buying clothes in the sales or from value clothing retailers, February 2010
Brand loyalty higher among youths
Young less likely to buy for replacement
Clothes as gifts
Young women enjoy clothes shopping
Paying for quality
Consumer - 16-24s Spending Intentions for 2010
Key points
Figure 45: Attitudes towards buying clothes in the year ahead, February 2010
Optimism prevails among the young
Four in ten will keep spending
Some caution in the air
Consumer – 16-24s Motivation to Buy Clothes
Key points
Figure 46: Factors that have influenced buying clothes for oneself, February 2010
Buying clothes as a treat
Buying clothes for a new job
Women like to keep up with fashion
Magazines and blogs drive fashion sales
Consumer – High Street Designer Ranges
Key points
Figure 47: Shops from which high street designer/celebrity clothing ranges have been bought, February 2010
Designer collaborations prove popular
Appendix – Broader Market Environment
Figure 48: Trends in the age structure of the UK population, 2005-15
Figure 49: Broadband penetration, by demographics, 2004-10
Appendix – Brand Elements
Figure 50: Brand usage
Figure 51: Brand Commitment
Figure 52: Brand dynamism
Figure 53: Brand diversity
Figure 54: Brand satisfaction
Figure 55: Brand recommendation
Figure 56: Brand recommendation (Continued)
Figure 57: Brand attitudes
Figure 58: Brand attitudes (continued)
Figure 59: Brand image (external image)
Figure 60: Brand image (internal image)
Appendix – Market Size and Forecast
Figure 61: Forecast spend on clothing and footwear, 2005-15
Appendix – Segment Performance
Figure 62: Any spend on outerwear, by demographics, 2010
Figure 63: Any spend on outerwear, by demographics, 2010
Figure 64: Any spend on menswear, by demographics, 2010
Figure 65: Any spend on womenswear, by demographics, 2010
Appendix – Brand Communication and Promotion
Figure 66: Main monitored media advertising expenditure on fashion advertising, by company, 2006-10
Figure 67: Main monitored media advertising expenditure on fashion, by company and media type, 2009
Figure 68: Main monitored media advertising expenditure on fashion advertising, by company and media type, January to August 2010
Appendix – Consumer – How Often Do They Buy Clothes?
Figure 69: Most popular frequency of clothes shopping, by demographics, September 2010
Figure 70: Frequency of clothes shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 71: Frequency of clothes shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 72: Frequency of clothes shopping, by other retailers shopped at in the last 12 months, September 2010
Figure 73: Frequency of clothes shopping, by most popular attitudes towards shopping, September 2010
Appendix – Consumer – Where Do They Shop?
Figure 74: Most popular retailers shopped at in the last 12 months, by demographics, September 2010
Figure 75: Next most popular retailers shopped at in the last 12 months, by demographics, September 2010
Figure 76: Other retailers shopped at in the last 12 months, by demographics, September 2010
Figure 77: Frequency of clothes shopping, by next most popular attitudes towards shopping, September 2010
Figure 78: Frequency of clothes shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 79: Frequency of clothes shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 80: Frequency of clothes shopping, by other retailers shopped at in the last 12 months, September 2010
Figure 81: Attitudes towards shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 82: Attitudes towards shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 83: Attitudes towards shopping, by other retailers shopped at in the last 12 months, September 2010
Appendix – Consumer – What Do They Spend Their Money On?
Figure 84: First priority of expenditure, by demographics, September 2010
Appendix – Consumer – Attitudes Towards Shopping for Clothes
Figure 85: Most popular attitudes towards shopping, by demographics, September 2010
Figure 86: Next most popular attitudes towards shopping, by demographics, September 2010
Figure 87: Frequency of clothes shopping, by most popular attitudes towards shopping, September 2010
Figure 88: Frequency of clothes shopping, by next most popular attitudes towards shopping, September 2010
Figure 89: Attitudes towards shopping, by most popular retailers shopped at in the last 12 months, September 2010
Figure 90: Attitudes towards shopping, by next most popular retailers shopped at in the last 12 months, September 2010
Figure 91: Attitudes towards shopping, by other retailers shopped at in the last 12 months, September 2010
Appendix – Consumer – Clothes Shopping in the Recession
Figure 92: Change in attitudes towards shopping for clothes as compared to one year ago, by demographics, February 2010
Figure 93: Attitudes towards buying clothes in the year ahead, by demographics, February 2010
Figure 94: Most popular statements on buying clothes, by demographics, February 2010
Figure 95: Most popular statements on buying clothes, by demographics, February 2010
Figure 96: Most popular statements on buying clothes, by demographics, February 2010
Figure 97: Most popular factors that have influenced buying clothes for oneself, by demographics, February 2010
Figure 98: Next most popular factors that have influenced buying clothes for oneself, by demographics, February 2010
Figure 99: Most popular shops from which high street designer/celebrity clothing ranges were bought, by demographics, February 2010
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