Using 3D technology, the mannequin is based on the precise likeness of a Long Tall Sally customer, who stands at 60" and wears a US size 10

Using 3D technology, the mannequin is based on the precise likeness of a Long Tall Sally customer, who stands at 6'0" and wears a US size 10

Retailer Long Tall Sally, which specialises in apparel for tall women, has unveiled what it claims to be the first mannequin based on the exact proportions of an actual customer, created using 3D scanning and printing technology.

Headquartered in London, the company offers clothing for women who are 5'8" and taller, with a focus on having every item fit "properly and proportionally" on a tall figure.

Now, using new technology, it has created an "industry first", a mannequin based on the the precise likeness of one of its customers, who stands at 6'0" and wears a US size 10.

"In an industry-first, we're now able to see what our collections will look like on a mannequin created from the exact likeness of one of our customers, which is incredibly exciting," says Andrew Shapin, CEO of Long Tall Sally.

"Our talented designers pay special attention to the particular fit that taller women need, so bringing a customer to the heart of this process will be invaluable."

The mannequin, which will be utilised in Long Tall Sally's design studio in London for regular fittings and size checks, was created using a 3D machine that scans the entire body and maps a mannequin blueprint that matches the measurements and curves of the subject. Once it has been divided into sections, similar to those of an in-store mannequin, it is then crafted into a solid figure using foam and resin.

Until now, the company has had to order specialised mannequins for its in-store displays at 6'0" tall and a size 8 to fit the brand's sample size.

Long Tall Sally's new mannequin stands at 6'0" and wears a size 10, measuring 38-31-40". This compares to those typically used in the fashion and retail industry, which generally stand around 5'9" and wear a US size 4, measuring 34" in the chest, 24" in the waist, and 34" in the hips.

Mannequin specialist June Rowe, says this type of personalisation is the future for the industry.

"The mannequin has always adapted with fashion, and new digital technologies have seen the industry embrace cutting-edge and dynamic forms – such as holograms and mannequins that move," she explains. "The 3D scanning of a customer meets the new demand of consumers that are looking for a more 'real' reflection of themselves in their shopping experience, as well as a more inclusive and forward-thinking fashion industry."

Last month, Italian mannequin producer Lideimmagine partnered with JSP, the world leader in the production of high performance engineering material Arpro, to create a 'greener' and more cost-effective solution.

Unlike traditional mannequins, which are made from fibreglass and cannot be recycled, Livelymen mannequins utilise the durable, lightweight qualities of the sustainable Arpro material.

Lideimmagine unveils sustainable mannequins