US: AAFA fine-tunes focus amid industry changes
The American Apparel & Footwear Association (AAFA) has set out new goals designed to meet the changing business challenges facing its members.
Included in its new strategic plan is a focus on reducing barriers to trade, protecting intellectual property, and promoting social responsibility, sustainability, product safety and government procurement issues.
The business group has more than 425 corporate members across the industry and its supply chain, between them representing more than 1,000 world-famous name brands.
"In a time marked by an uncertain political climate and uncertain economic outlook, this new strategic plan represents an ambitious, comprehensive, and forward-thinking approach to the ever-widening issues confronting the industry," said Rick Darling, vice-chairman of LF USA and LF Europe and the outgoing chairman of the AAFA board of directors.
While new chairman Philip Williamson, president and CEO of Williamson-Dickie Manufacturing Company, added: "The industry faces more challenges today that threaten our success. This strategic plan offers a clear plan of attack for AAFA in promoting the apparel and footwear industry in the global market."
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