The American Apparel and Footwear Association is shoring up its role as an "enhanced advocacy and education tool, as well as an improved communication vehicle" through the launch of a new website.

The AAFA on Friday (4 November) said the new site will provide news and opinion updates to members and the industry, featuring relevant policy updates as well as industry and market trends.

The site features a Legislative Action Centre, which will "provide for grass roots mobilisation for affecting change on key issues". It has also grown its "AAFA on the Issues" section to better cover more of the issues under consideration in Washington, around the US and world, that impact the industry.

AAFA believes that by equipping the industry with this information, companies around the world will be able to make better and more informed decisions.

The AAFA also plans to launch an improved career centre and resources to help drive the US apparel and footwear industry's competitiveness in the global market including fact sheets, key data points and other market resources.