USA: Abercrombie Sees Hollister As Key To Future
An aggressive rollout policy could position Abercrombie & Fitch's lower-priced Hollister Co teen stores as the group's flagship brand. The company is expanding its Hollister retail chain, which targets 14-18 year olds, in an attempt to appeal to high-school kids and create a separate shopping experience from its Abercrombie & Fitch stores, which attract college students.
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