Action sports and outdoor industry expert Shaun Tomson is joining apparel consultancy firm Walter Wilhelm Associates LLC (WWA) as a senior associate.

Tomson founded and managed two apparel companies - Instinct in the 80s and Solitude in the 90s - and has worked with outdoor and action sports firms including O'Neill and Patagonia. He is also a current board member of Surfrider Foundation, the world's largest surfing environmental group, an author, filmmaker and a World Professional Surfing Champion.

"Shaun has over three decades of unparalleled apparel industry experience in both the action sports and outdoor market and we are very excited to have him on our team," says WWA chairman Walter Wilhelm.

WWA focuses on helping firms improve process efficiency from product inception to adoption. Its activewear clients include Arc'teryx, Teva, Patagonia, Quiksilver, Volcom and O'Neill, as well as other international retailers and brands.