UK: Adams secures exclusive Boots contract
Children's wear specialist Adams has won a five-year contract to supply UK retailer Boots with all its children's clothing to 2011.
The deal follows Adams' launch of its 'mini mode' range exclusively for Boots in 2003. Adams is now considering what brands to develop to cover the full range of children's clothing from birth to four years old for Boots.
"We are delighted to have secured this significant contract," said David Empson, managing director of mini mode. "For us [mini mode] was a landmark development… We invested over GBP5m (US$8.7m) in developing the brand and putting in place the design, retail and marketing infrastructure to deliver premium products."
Ian Abbott, Boots baby category manager, added: "Our baby clothing is a key reason that mums visit Boots. We are pleased to have agreed this new contract with Adams, which gives us both the stability required to work closely to take our clothing business to new heights."
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