Adidas' Originals spring and summer offer for 2010 features a new blue label collection known as 'Originals A.039'.

The name comes from the internal code for the Originals blue colour and is to be part of the overall Adidas Original line, with apparel to footwear options available.

"Originals A.039 shows how far Originals has come since we started as a niche product in 2001," said Adidas sport style division chief marketing officer Hermann Deninger.

"The line consists of premium quality products and new silhouettes that bring to life innovative design."

Available now, the Originals A.039 collection is on sale now at Adidas Original stores and unspecified partners from Adidas fashion distribution.