USA: adidas America And The NCAA Settle Lawsuit
adidas America announced today that it has settled its lawsuit against the NCAA (National Collegiate Athletic Association) concerning rules restricting size and placement of apparel manufacturers' logos.
The settlement means that adidas will continue its promotional agreements with six universities and will be able to stay within the rules and regulations of the NCAA governing the placement and use of the manufacturer's logo.
The settlement sets out guidelines that will enable adidas designers and their collegiate partners to ensure compliance with the NCAA's rules and will enable adidas to design uniforms that reflect its brand heritage, and also satisfy the NCAA's aim to prevent college athletes being used as corporate billboards.
adidas America's director of sports marketing, Kip Meyer, said: "These guidelines will allow us to provide quality uniforms that have distinctive styles for our collegiate partners with the assurance that they will not be deemed to violate NCAA's rules."
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