GERMANY: Adidas CEO Sees Asia Sales Windfall
The chief executive of German sportswear giant Adidas-Salomon, Herbert Hainer, on Friday told a newspaper his firm is aiming to boost Asia's share of its total sales to 20 per cent from 15 per cent. He told Financial Times Deutschland that target is a realistic one following the success of the soccer World Cup in Japan and South Korea. He added the company also plans to double sports shoe sales in Japan by 2006.
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