ITALY: Adidas extends AC Milan sponsorship

Author: | 15 January 2008

Adidas and Italian football club AC Milan have agreed to extend their sponsorship deal until the end of 2017.

Under the new agreement Adidas will also design, produce, distribute and promote a wide range of non-sport related Milan merchandise, the German sportswear firm said.
 
Herbert Hainer, chairman and CEO of the Adidas Group, said the two companies "will work side by side to create more innovative products and to continue making football the most beautiful sport in the world."

Adidas also has club football partnerships with Chelsea, Bayern Munich, Liverpool and Real Madrid in Europe.

Sectors: Apparel, Manufacturing

Companies: Adidas, Adidas Group

View next/previous articles

Currently reading -

ITALY: Adidas extends AC Milan sponsorship

There are currently no comments on this article

Be the first to comment on this article

Related articles

Top stories on just-style this week...

Here is a roundup of the top five most-read stories on just-style this week. Click on each headline for the full story.

VIETNAM: 6,000-worker strike at leading supplier Chutex

Textile manufacturer Chutex Group, which supplies goods for many of the world's top apparel brands, yesterday (3 July) faced a pay strike by 6,000 workers at a Vietnamese plant.

UK: Nike in the blocks for Olympics advertising

Nike will focus most of its advertising efforts on athletes and teams at the forthcoming Beijing Olympics - amid reports that it might not enjoy the television exposure afforded to official sponsors like Adidas.

Tag line

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page