GERMANY: Adidas for Stella McCartney launches DryDye T-shirt
Adidas for Stella McCartney is set to launch a DryDye T-shirt, which is dyed using pressurised CO2 instead of water.
This will be the sportswear brand's second line produced using the technology. Adidas launched its first range of T-Shirts using DryDye at the end of July, alongside the Olympics.
Adidas claims the process also uses 50% less energy, and 50% fewer chemicals.
"It's been incredibly exciting for me to work with and have access to this amazing new technology that uses no water at all in the process. The sustainable message behind it is very important to me and I hope to work with it more in the future," McCartney said.
The Adidas by Stella McCartney DryDye T-shirt is part of the autumn/winter collection and is priced at EUR45 (US$58).
French apparel and luxury group PPR has acquired a 51% stake in designer brand Christopher Kane in order to help develop the business....
- India's labour law reforms edge a step closer
- Retailers voice concerns on Scottish independence
- Improved supplier capabilities benefit Next
- Alliance and Accord urged to harmonise efforts
- THE FLANARANT: Understand win-win or lose out
- H&M goes green with Conscious Denim
- Under Armour "resonating strongly" with consumers
- TPP talks "make progress" but issues remain
- Adidas defends position despite investor unrest
- Ultrasonic execs disappear along with company cash
- Apparel Market in China to 2018 - Market Size, Trends, and Forecasts
- Wool in the 21st Century: new prospects for a familiar fibre
- Global market review of denim and jeanswear – forecasts to 2020
- Global Database of the Top 1000 Apparel Producers - Company Names, Financial Performance, Key Executives, and Contact Details
- Global Database of the Top 1000 Cut and Sew Apparel Producers - Company Names, Financial Performance, Key Executives, and Contact Details