GERMANY: Adidas Introduces 'Intelligent' Basketball Shoe
Sports goods giant adidas has introduced what it claims to be the world's first 'intelligent' basketball shoe.
The shoe, which is called adidas_1 Basketball, provides intelligent cushioning, meaning it finds the right level of cushioning whatever the player's size or movement.
Adidas_Basketball works on the same principles as the adidas_1 Running shoe, with a magnetic sensor in the heel sensing the level of compression, which is then sent to the shoe's 'brain', a microprocessor that understands if the cushioning level is too soft or too firm.
A motor-driven cable system adapts the cushioning, to make the shoe softer or firmer as needed. The basketball model has been uploaded with new software along with changed physical characteristics to meet the needs of the sport.
Adidas_Basketball shoe recognises different kinds of compression associated with basketball, such as: even, regular compressions for running, quick, extreme compressions for jumping and landing, and longer, extreme compressions for cutting.
The shoe filters all the data and develops a player profile, allowing it to adjust more quickly when the wearer switches from running to cutting, or from jumping to running. Adjustments happen every eight steps.
The $250 shoe will be available in limited quantities in the US in May, with a global introduction planned for August 2006.
Although Ukraine has the potential to be the top East European clothing supplier to Western Europe, the industry's growth is hampered by a lack of foreign investment. But this could be about to change...
Textiles and clothing make up Thailand's largest manufacturing industry, with more than 4,500 factories employing over one million people. The sector accounts for approximately 20 per cent of total em...
Sportswear company Adidas-Salomon AG has agreed a long-term design deal with car manufacturer Porsche AG's Design unit....
Sportswear giant adidas' American subsidiary has named Russ Hopcus as senior vice president of sales....
Sportswear giant Adidas-Salomon AG says it plans to record football-related sales of more than €1 billion in 2006, with percentage growth in the two-digit range....
Sportswear company Adidas-Salomon AG, which this week announced it was selling its Salomon winter sports goods arm, says it predicts sales and profits to continue to rise during 2006, Dow Jones report...
Knit and apparel maker Fanco says the termination of its supply deal with sportswear giant Adidas will cause a €6.0 million loss in 2005....
Sportswear giant Adidas-Salomon AG has lost out in a feud over whether athletes can wear garments featuring its three-stripe logo at the Olympic Games....
- Fashion fit for the future – strategies for speed
- Digitisation to drive new apparel-making models
- Will new Vietnam wage hinder competitiveness?
- Under Armour Lighthouse will disrupt production
- How TAL Apparel is staying ahead of the game
- Gap to shutter all UK Banana Republic stores
- M&S "unappealing" clothing a barrier to growth
- Reebok Liquid Factory reinvents shoe production
- MAS Holdings shares commitment to sustainability
- Bangladesh tops China as lead cotton importer
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020