Sports apparel giant Adidas-Salomon AG on Thursday announced the creations of a new division for fashion sportswear as it looks to fight back against rivals Nike and Puma in the lucrative streetwear market. Led by top Japanese designer Yoji Yamamoto, the new Sport Style division will produce shoes, clothes and accessories for men and women in the 25 to 35-years age group, with its first lines hitting boutique shelves in the spring or summer of next year.