The first Adidas Stella McCartney store is next to the Stella McCartney mainline and childrens store in Brompton Cross

The first Adidas Stella McCartney store is next to the Stella McCartney mainline and children's store in Brompton Cross

View 1 related image

Sporting goods giant Adidas has opened its first Stella McCartney flagship store in London, UK.

After working together for eight years, Adidas said the Stella McCartney store "seemed a natural next step". The store is next to the Stella McCartney mainline and children's store in Brompton Cross, which opened last month. 

Nick Craggs, Adidas UK marketing director said: "The vision was to create a great and unique store concept that positions the adidas by Stella McCartney label as a premium sports collection.

"This store will enforce our connection to deliver great product for woman in the one and only store dedicated to only selling adidas by Stella McCartney collections. This store will also launch our next generation of store design for presenting the adidas by Stella McCartney label worldwide."

In 2010, Adidas appoined McCartney as creative director for the British team kit for the London 2012 Olympic & Paralympic Games.