Adidas has been sanctioned by the Japanese Fair Trade Commission after unlawfully pressuring retailers to stop offering discounts on Reebok EasyTone trainers.

The JFTC today (2 March) issued a cease and desist ruling after finding that it forced retailers to sell models launched before October 2010 at the discount limit price fixed by Adidas Japan. It also pressured retailers to sell the models it launched after November 2010 at the suggested retail price.

An Adidas spokesperson told just-style: "The JFTC opened an investigation of Reebok in Japan in April 2011 regarding alleged violations of the Anti-Monopoly Act. As a result, we received a cease-and-desist order issued by JFTC. We take the order seriously and will enhance the compliance program in Japan. Compliance with the law is one of the key values for Reebok."