GERMANY: Adidas Sees Outdoor Growth Potential
German sports goods company Adidas aims to substantially grow its outdoor products unit and spend on marketing, the division's head Stephan Guter was reported by German media as saying.
Adidas is reportedly eager to fortify its outdoor unit due to its sale of winter sports division Salomon, which is due to be completed in autumn this year.
Guter was cited as saying that adidas still sees much potential for its outdoors unit.
Adidas, which is presently called adidas-Salomon AG, is selling the flagging Salomon division to Amer Sports for approximately €485 million in a deal which will change the group's name back to Adidas.
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