Adidas is taking a major step towards a toxic-free future

Adidas is taking a major step towards a toxic-free future

Sportswear giant Adidas has announced a new roadmap to take it towards the elimination of hazardous chemicals from its products and supply chain.

In collaboration with Greenpeace's Detox campaign, Adidas has laid out a plan for the elimination of per-and polyfluorinated chemicals (PFCs) and set key milestones to achieve full supply chain transparency.

As part of the agreement, Adidas will ensure 99% of all its products are PFC-free by 2017, leading to full elimination by 2020. The company has also set ambitious goals to achieve full supply-chain transparency by 2020. In line with the 'Right-to-Know' of local communities and the brand's customers, Adidas will publish discharge data from 99% of its Chinese suppliers by the end of 2014, and 80% globally by mid-2016.

The sports firm will no doubt be hoping to steer its sustainability efforts back on course after it was accused by Greenpeace of lagging behind on its commitments toward creating a toxic-free supply chain.

Although Adidas committed to Greenpeace's Detox plan three years ago, the environmental group accused it of so far failing to take "credible steps" need to meet its 2020 target.

"Today's announcement represents a major step towards the toxic-free future we need," said Manfred Santen, Detox campaigner at Greenpeace Germany. "This credible approach with achievable milestones shows Adidas is back onside with Detox.

"This is a victory for Adidas' customers, for the local communities forced to live with toxic-water pollution and for our future generations. Global brands like Adidas have the power and the responsibility to help us kick out these dangerous chemicals for good," added Santen.

Separately, Adidas announced a partnership with Bluesign Technologies, to further drive sustainable solutions in its global supply chain.

Bluesign provides assessment tools for positive chemistry in the textile industry. The system, focused on screening and managing chemical input at supplier level, brings benefits such as a more responsible use of resources, effective management of restricted substances, and elimination of hazardous chemicals in the supply chain.

"For years, the Adidas Group has been running leadership programmes in the area of chemical management," said Frank Henke, Adidas Group VP global social & environmental affairs. "The partnership with Bluesign technologies will bring our programme to the next level."

With the partnership, Adidas suppliers across the globe will be able to access the Bluefinder. 

Additionally, chemical management on site will continue to be monitored through the Adidas Group environmental audits.