Adidas standardises digital platform for global growth
Engaging with Demandware in 2011 supported Adidas' global expansion strategy
German sportswear giant Adidas has expanded its relationship with the Demandware Commerce platform to a global scale.
The retailer, which has had a relationship with Demandware for three years, said it will be the central platform for managing digital commerce across all Adidas brands, channels and geographies, including its flagship US website, which migrated from an on-premise solution to Demandware in September.
Engaging with Demandware in 2011 supported Adidas' global expansion strategy, enabling it to reach new markets quicker and launch e-commerce sites around the world over a two-year period.
The sportswear group said it will now leverage Demandware to accelerate its omni-channel initiatives, which includes further digitising its stores and delivering a "buy anywhere, fulfil anywhere" shopping experience. It is also planning additional global expansion into Eastern Europe and Asia Pacific.
"After extensive experience with both on-premise software and Demandware's cloud model, we determined that Demandware was best suited to enable our digital retail strategy and vision," said Harm Ohlmeyer, SVP sales strategy and excellence for Adidas Group. "Demandware enables us to get to market faster, innovate faster and meet the needs of our customers faster. It's proven to be a flexible and efficient solution, and we are looking forward to extending our relationship to a global scale."
Adidas currently operates around 50 e-commerce sites on Demandware in around 25 countries across North America, South America, Europe and Asia.
Help test our new apparel sourcing tool.
Among the industry executives who spoke with just-style this year were William E Connor, chairman and CEO of William E Connor & Associates; Patagonia's director of social & environmental responsibilit...
Instead of our regular roundup of the most-read stories on just-style during the week, we thought a fitting end to the year would be to take a look at the top news stories on just-style in 2015. Free ...
The Zero Discharge of Hazardous Chemicals (ZDHC) group is calling for the development of a single, unified discharge guideline and standardised analytical methods for monitoring wastewater quality in ...
The most-read stories on just-style this week include Adidas warning of a significant rise in sourcing costs over the next five years, a look at the US tariff phase-out schedule for textiles and appar...
- China leads US apparel sources with falling prices
- Hard hit Turkish industry is not knocked out
- "Power of the many" drives change at Otto Group
- Vietnam grows share of US apparel imports in 2016
- US apparel sector braces for potential cost hikes
- US Q4 in brief – Foot Locker, Nordstrom, Carter's
- Bangladesh crackdown has cost garment sector $100m
- Adidas and Burberry recognised for sustainability
- Inditex and H&M boycott Dhaka Apparel Summit
- Macy's will "do the right thing", says Lundgren
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective
- Technical textile markets: product developments and innovations, December 2016
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022