USA: adidas Targets Back To School With Internet-based Campaign
L90 Inc (Nasdaq:LNTY) today announced the launch of the adidas e-rena, a promotion developed by L90 to drive back-to-school consumers to thestore.adidas.com in order to increase sales and customer acquisitions for adidas. The two-month promotion consists of a commerce-enabled micro-site promoted through banners, L90|Power Ads and L90|Link, L90's proprietary viral marketing technology. "The adidas e-rena is a perfect example of the full-service online advertising programs L90 develops for its clients," said John Bohan, chief executive officer, L90. "This integrated solution leverages L90's network reach and its portfolio of online advertising and direct marketing tools to exponentially grow adidas' customer base and drive sales on their website."The adidas e-rena is promoted via targeted 468x60 banners and L90|Power Ads on top-branded sites, including Alloy.com, FamilyWonder.com, and StarWarsKids. "adidas is excited to be partnering with L90 on this innovative promotion," explained Annette Stroud, director of e-commerce, adidas America. "The back-to-school time frame is such an important one for adidas, and we are certain that this promotion will help us reach our target market in an impactful way."
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