US: Adidas to be NFL shoe supplier
Adidas now has the right to supply NFL players with branded shoes for use during games and is also permitted to use NFL and club logos to promote its footwear.
"Adidas is looking forward to developing a long-term relationship with the NFL, and this partnership will provide a platform to showcase some of the best products on some of the best athletes in the League today," said Martyn Brewer, VP of sports marketing for Adidas America.
"By teaming up with the NFL, the adidas brand will become increasingly visible across the sport of football at all levels."
Earlier this year, Adidas signed contracts with the top two NFL draft picks, Mario Williams and Reggie Bush. Both players are featured in upcoming adidas brand campaigns and will be wearing Adidas footwear and TechFIT apparel during the 2006 NFL season.
This latest coup illustrates the group's growing success in the US, where Nike and Reebok - which adidas bought earlier this year - have so far had a hold on the market.
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