Adidas says it will use ocean plastic waste in its products from 2016

Adidas says it will use ocean plastic waste in its products from 2016

Sporting goods giant Adidas Group has announced a long-term partnership with maritime awareness group Parley for the Oceans to coincide with the release of the company’s annual sustainability report.

The partnership will focus on communication and education; research and innovation; and direct action against ocean pollution, Adidas said.

In addition, the German company said the new partnership would "accelerate the creation of innovative products and the integration of materials made of ocean plastic waste into the product offer of the Adidas brand as of 2016".

The Adidas Group Sustainability Report 2014 is the 15th of the company’s annual overviews of its sustainability achievements and challenges, also providing a progress update on its 2015 sustainability targets.

The report encompasses developments in various areas, including employees, the use of sustainable fabrics, "green" retail stores and environmental audits and initiatives throughout the supply chain.

Click on the following link for more details on the report: Adidas pushing self-governance for suppliers.