Textile group Aditya Birla group was on Thursday reported to have formed a strategic alliance with the South Korean Non-Woven Industry Co-operative (KNIC) in a bid to boost its viscose staple fibre business.

The agreement will see Birla to supply the fibre to the Korean co-operative for the next 10 years under the Birla Viscose brand. The group will also develop some fibres especially for the Korean market.

The Economic Times quoted industry sources as saying Birla plans to create new markets by developing niche products.