Activewear company Adrenalina has named four director nominees for election to the board of directors at its buyout target Pacific Sunwear of California.

The Adrenalina Group, which owns 3.2% of the outstanding shares of PacSun, announced yesterday (13 February) its intent to run a proxy contest. The company has also sent a letter to PacSun's chairman & CEO, Sally Frame-Kasaks, calling for her "immediate resignation", a statement said.

"We are delighted that this talented group of individuals has joined our quest to increase PacSun shareholder value through a merger between Adrenalina and PacSun," said Ilia Lekach, CEO and chairman of Adrenalina. "Enlisting their talents is a clear indication of the kind of fresh thinking we would bring to our efforts to improve the overall performance of PacSun."

Adrenalina's nominees include Rob Gordon, senior vice president of marketing at Warner Bros Records, Craig Lark, CEO of Hoven Sunglasses and Ammon Watches, Scott Oshry, Partner in Zorbit Resources, and Vanessa Rousso, a professional poker player and "self-proclaimed adrenaline junkie".
 
Adrenalina made two separate takeover bids for PacSun towards the end of last year, the highest valued at US$329m, but both were rejected.