Adrenalina signs children’s footwear license

US: Adrenalina signs children’s footwear license

Author: just-style.com | 17 July 2008

Extreme sports retailer Adrenalina has signed as exclusive licensing agreement to sell Adrenalina-branded children's footwear.

Products will be available at national and international retailers, as well as Adrenalina stores, from spring/summer 2009.

The five-year contract with Miami-based children's footwear company, Kinderland Inc, will create girls and boys shoes in various athletic styles with a concentration in skate shoes and fashion sneakers.

Kinderland's brands include Giorgio Armani Juniors, Pliner Jrs, and Venettini.

"With over 1m people visiting each of our stores per year, a popular television program and three magazines, Adrenalina is rapidly becoming the ultimate extreme sports brand," says the company's president Jeffrey Geller.

Adrenalina locations average 10,000 square feet and carry the best in extreme sports apparel, footwear, equipment and accessories from industry leaders and fashion brands such as Quiksilver, Billabong, Volcom, O'Neil, Reef, Crocs and Ed Hardy.

Sectors: Apparel, Footwear, Retail

Companies: Adrenalina, Giorgio Armani, Quiksilver, Billabong, Volcom, Crocs