Scores of Australian shoppers are becoming fashion victims each year but not in the traditional sense of the word, new research compiled by doctors and medical students revealed on Wednesday.

Figures put together by experts at Melbourne’s Monash University showed dozens of people need hospital treatment each year for injuries caused by clothes, shoes and accessories.

The study by the Victorian Injury Surveillance and Applied Research System found more than 650 people needed treatment for injuries caused by apparel and footwear between January 1998 and December 2001.

Shoes accounted for more than half of all injuries ranging from people tripping over laces and boots to hurt ankles caused by high heels.

Jumpers catching fire were the next highest culprit while youngsters swallowing buttons also accounted for large numbers of hospital admissions.

But surely the most eye-watering discovery was more than 30 men needed urgent treatment after catching their genitals in their fly zips.