Ahlstrom is responding to growing market demand by launching a new line of environmentally friendly nonwoven fabrics for use as embroidery backings.

The products will be available in the first quarter of 2009, the company says.

A nonwoven backing is used on the back of fabrics to stabilise the sewing process when a logo or emblem is embroidered on a garment.

The new backings will meet international requirements concerning formaldehyde, and will be APE-free (alkyl phenol ethoxylate free).

They will also incorporate post consumer recycled fibres.