US: Air Jordan XX3 launched by Nike
Nike division Jordan Brand, dedicated to basketball idol Michael Jordon, has announced the launch of its new basketball shoe Air Jordan XX3.
It marks 23 years since the Air Jordan range first launched, with the first released in 1985 during Michael Jordan's rookie basketball season.
"The Air Jordan XX3 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the brand's history," said Michael Jordan.
Michael Jordan and shoe designer, Tinker Hatfield, Nike's vice president of Innovation Design & Special Projects, collaborated on the design of Air Jordan XX3.
"Our goal was to make the Air Jordan XX3 the best basketball shoe ever, both in performance and sustainability. The handcraftsmanship and innovation built into this shoe is simply unmatched," said Hatfield.
A limited release is slated for 25 January with a suggested retail price of US$230, before a US launch at a suggested retail price of $185.
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