SWEDEN: Airia running shoes to feature OrthoLite X40 insoles
Insole maker OrthoLite is to see its products feature in a co-branded running and marathon shoe from Swedish company Airia.
The new Airia One shoe, co-branded with OrthoLite X40 insoles, will be available in April 2014 with a retail price of US$190.
"Both brands use advanced technology to help runners at all levels achieve their ultimate performance," said Pamela Gelsomini, OrthoLite president.
"The OrthoLite X40 insole was designed with higher rebound properties and foam that boosts the elasticity rating to more than 40%. Together, the brands have produced a shoe that is designed to increase comfort and speed."
Ortholite Announces New Partnership with Swedish Shoe Brand Airia
New Airia One sneakers to feature OrthoLite X40 insoles
February 25, 2014 10:38 AM Eastern Standard TimeAMHERST, Mass.--(BUSINESS WIRE)--OrthoLite, the leading provider of comfort insoles, announced today its newest brand partnership with Airia, a Swedish shoe company. The new Airia One running and marathon shoe, co-branded with OrthoLite X40 insoles, will be available in April 2014. To celebrate this new partnership, OrthoLite and Airia are teaming up to give away two free pairs of the shoes through a Twitter sweepstakes running from February 25 through March 4.
"We are thrilled to partner with OrthoLite to offer runners additional comfort while running"
"There is a natural collaboration between Airia and OrthoLite, as both brands use advanced technology to help runners at all levels achieve their ultimate performance," said Pamela Gelsomini, OrthoLite president. "The OrthoLite X40 insole was designed with higher rebound properties and foam that boosts the elasticity rating to more than 40 percent. Together, the brands have produced a shoe that is designed to increase comfort and speed."
Airia One was developed strictly for running, yet is suitable for competitive athletes and recreational fitness runners. After more than two decades of testing and development, results show that runners wearing Airia shave their running times by one to two percent, regardless of ability or running style. Airia One unleashes the natural power of the human body with a stronger running feel.
"We are thrilled to partner with OrthoLite to offer runners additional comfort while running," said Airia CEO, Matthias Geisler. "Airia One is light and features biomechanically optimized geometry. In the development of the shoe, our team tested many different insoles and found that the OrthoLite X40 was the insole most runners preferred due to its high rebound properties and increased comfort."
Beginning February 25 through March 4, Airia and OrthoLite will host a Twitter sweepstakes for a chance to win a pair of the new Airia One shoes with OrthoLite insoles. To enter, participants must tweet at both @AiriaRunning and @OrthoLite explaining why they want to try a pair of Airia One sneakers. Two winners will be randomly selected and OrthoLite will notify winners with a tweet and then a Direct Message requesting shoe sizes and mailing addresses. Sneakers will be shipped to the winners in May 2014 and the sweepstakes is limited to consumers who are age 18 or older.
The Airia One sneaker with OrthoLite X40 insoles has a suggested retail price of $190 U.S. dollars. These shoes are currently available for pre-order at www.airiarunning.com.
Stay up-to-date by following OrthoLite on Twitter and liking OrthoLite on Facebook.
About OrthoLite: OrthoLite, headquartered in Amherst, Mass., is the world's leading supplier of open cell foam insoles found in more than 140 million shoes each year, including ASICS, Carhartt, New Balance, Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, breathability and durability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely-talented athletes. To purchase insoles or for more information, please visit www.ortholite.com.
About Airia Running: Airia is committed to research and develop the fastest running shoes in the world. Airia development started 1992 by an inventor and a line of shoe entrepreneurs with more than 170 years of shoe development heritage. Airia One, the world´s fastest running shoe is for sale on preorder on www.airiarunning.com.
Original source: www.ortholite.com
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