Chinese online retail giant Alibaba has signed a Memorandum of Understanding (MoU) with supply chain service provider GS1 Australia in a bid to boost online trade between China and Australia.

The move follows an announcement in October from Alibaba Group, GS1 Global Office and GS1 China to standardise product information for the benefit of all supply chain stakeholders, especially consumers.

Now Maggie Zhou, managing director at Alibaba Group (Australia and New Zealand) says the company is "excited" to enter into the agreement and support local businesses entering the Chinese market through Alibaba's platforms.

"The demand for Australian products on Alibaba Group's platforms continues to grow and Chinese consumers recognise the importance of safe and authentic products," she adds.

Zhou signed the MoU alongside chairman of GS1 Australia, Russell Stucki, in Melboune on Friday (6 January).

"Today's signing symbolises a partnership which we believe will lead to many opportunities for Australian businesses to leverage Alibaba's e-commerce ecosystem and build on the already established partnership between China's largest online retailer of imported products, GS1 Global Office and GS1 China", adds Stucki.

Meanwhile, all Alibaba users are also encouraged to join GS1's Global Data Synchronisation Network (GDSN) for online exchange of product information. This means Alibaba will now be able to receive product and pricing data from brand owners and suppliers via the National Product Catalogue.

Last month, the American apparel and footwear industry commended the US Trade Representative (USTR) for its decision to re-list Chinese online retail giant Alibaba's Taobao platform as a "notorious market" for the continuation of its counterfeit selling. 

US apparel industry commends Alibaba counterfeit re-listing