UK: Alvanon brings "Fashion Fit Movement" to UK
Alvanon is donating 16 AlvaForms to Fashion Enter as part of its 'Fashion Fit Movement'
As part of efforts to restore fashion skills and manufacturing, fit specialist Alvanon has committed over GBP50,000 (US$83,860) worth of technical fit forms and pattern blocks to a garment manufacturer and training centre in the UK.
The move, which is part of Alvanon's "Fashion Fit Movement", will help Fashion Enter's production team and apprentices design and produce 'best' fitting garments.
The factory houses the Stitching Academy, a collaborative apprenticeship and training facility set up in partnership with Asos, and a fashion studio for small production runs and sampling.
16 AlvaForms will be located throughout the factory, including in its pattern making and grading, sampling, fitting and production-line departments.
"Alvanon's donation will enable our sewing professionals and apprentices to size and fit garments accurately and consistently across the production process," said Fashion Enter founder and CEO Jenny Holloway.
She also highlighted the importance of producing clothes that satisfy the sizing and fit requirements of its customers, adding: "It means they get clothes that fit more of their customers better, this leads to greater customer loyalty, increased demand and translates into repeat business for us."
Alvanon CEO Janice Wang added: "Fashion Enter is restoring 'the lost art of the technical' and this will have a major impact on the UK's ability to re-build its garment manufacturing sector."
Fashion Enter is the second business to benefit from Alvanon's 'Fashion Fit Movement'. Alvanon's first donation was made to the Council of Fashion Designers of America's Fashion Manufacturing Initiative (FMI), an investment fund which offers match funding to selected New York-based fashion manufacturers.
The donation included AlvaForm technical fit mannequins and AlvaBlock pattern templates, which were awarded to pattern service Werkstatt.
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