MEXICO: Alvanon launches fit mannequins for Mexico
Fit company Alvanon is set to launch standard AlvaForm fit mannequins for the Mexican market next week, based on its analysis of the recent Size Mexico body scan campaign.
According to Alvanon president Ed Gribbin, the AlvaForms will benefit the Mexican apparel industry, as well as Mexican consumers. "The most obvious benefit to consumers will be better fitting clothes," he said.
"For retailers and brands that means improved sell through, conversion rates, customer satisfaction and brand loyalty. On the manufacturing side, the standard will speed time from design to production and facilitate greater quality control.
"Marketing clothes that fit consumer bodies better will be a huge boon for the Mexico fashion industry. The brands taking advantage of this new technology that helps apparel fit will separate themselves from brands that don't."
The new Mexico Standard AlvaForm is based on thousands of body scans captured throughout Mexico by Mexican apparel industry chamber Canaive in conjunction with Wal-Mart de Mexico, software firm Lectra and CVS Group.
"We were anxious to see what the data would tell us," said Gribbin of the survey results, which were released in March 2012.
"Clothing fit is a concern everywhere in the world. At Canaive there was concern about clothing built on specs that were US related or just outdated industry data in Mexico.
"It was time, with all the other size studies being done around the world, for Mexico to support its clothing and retail industries and, most importantly, end user consumers with accurate sizing data."
Gribbin said the data indicates that the Mexican population has changed more substantially than the apparel industry had recognised. "In order for the Mexico apparel industry to meet consumer needs, standards for fit needed to be updated."
Given their rapid evolution over recent years, it is difficult to predict where ERP and PLM will be a few years from now. Increased compatibility, cloud-based systems, social media mining, and on-dema...
The report provides a review of M&As, capital-raising, partnering deals, and agreements entered into by retail companies during December 2012....
In 2008, the US-based multinational company Wal-Mart Stores acquired the Chilean hypermarket, supermarket and retail company D&S, which already owned more than 250 stores across the country. Every yea...
Wal-Mart de México SAB de CV is the leading and most influential chained grocery retailer in Mexico. The company’s strategy is based on offering a wide range of products at affordable prices. Conseque...
Unveiling a new five-year plan to improve worker safety at the factories in Bangladesh that produce their clothing, North American brands and retailers were keen to stress the similarities between the...
- Why should brands care about China cotton?
- New Gap CEO set to tackle “aesthetic issue”
- Falling euro adds to Bangladesh production woes
- Low labour cost countries linked to highest risks
- China cotton: implications and opportunities
- M&S Asia head quits as China stores to close
- Abercrombie & Fitch reports “dismal” FY
- Gap names new design head amid mixed Q4
- Pay rise mulled for Sri Lanka garment workers
- US labour concerns at Honduras apparel makers
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Apparel Retail: Top 5 Emerging Markets Industry Guide
- Outdoor performance apparel: peaks, valleys, and green fields
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead
- Global market review of swimwear - forecasts to 2019