US: AlvaProducts secures rights to Intellifit’s body scan data

Author: just-style.com | 24 May 2006

AlvaProducts has secured the exclusive rights to Intellifit's body scan database in a move that should help the apparel industry to create better fitting clothing for consumers.

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Bringing the right fit to the masses
Body shape is a big issue, and brands that understand this are seeing significant improvements in sales, profits and customer loyalty. Intellifit and Fit Spec are two American companies spearheading the proliferation of great fitting clothes - including the development of non-linear grade rules based on body shape and a regional size survey with key retailers in Europe. By Natalie R Weathers.

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