Internet retail giant Amazon is to merge its endless.com shoe and accessories website into its main fashion offering as part of ongoing plans to build its share of the online apparel market.

The retailer will make endless.com part of Amazon.com/Fashion from 27 September, effectively closing the site.

"This new style destination will have the latest shoes, handbags, jewellery and watches from an expanded selection of brands - including Nine West, Frye, Sam Edelman, Rebecca Minkoff, Kate Spade New York and more - along with the season's top clothing trends to complete the look," a notice said.