Casualwear retailer and manufacturer American Apparel has hired former Urban Ouftitters executive Jordan Schiff as its new general merchandise manager.

The retailer said Schiff joined the company earlier this month, and will be responsible for the merchandising strategy and execution for the brand globally.

"We are delighted to bring Jordan to the American Apparel team," said CEO Dov Charney.

"Jordan possesses a strong balance of creative and analytic skill, and has a deep appreciation of our brand. We look forward to his leadership and the pivotal role he'll play in our future development."

Schiff was a merchant at Urban Outfitters and reported to its CEO on strategic communications. He has also worked with Deloitte consulting and Deloitte Financial Services.