Leading fashion chain American Eagle Outfitters Inc on Monday announced the promotion of Fred Grover to the role of president of its Bluenotes subsidiary.

The Pennsylvania-based operator of over 850 stores said Grover succeeds Lora Tisi and joins Bluenotes from American Eagle's men's merchandising division, where he held the position of vice president/general merchandising manager since 1993, rising to SVP in 2002.

Prior to his executive role in men's merchandising, he held various senior positions in men's and women's merchandising and store operations since joining the company in 1978.

Roger Markfield, Co-CEO of American Eagle, commented: "Fred played a major role in the repositioning of the American Eagle brand during the mid 1990's. Under Fred's leadership, American Eagle's men's business achieved significant growth, and enjoyed many years of success.

"I am confident that with his merchandising talent and broad retail experience, Fred will successfully lead the repositioning of the Bluenotes brand."