MEXICO: American Eagle Outfitters to open first store
US clothing retailer American Eagle Outfitters is set to open its first owned and operated store in Mexico City.
The store will open on 20 February, and be based in the Perisur's shopping centre.
The retailer plans to open a series of vertically owned and operated stores in the country, with each featuring its lingerie brand Aerie either as a shop-in-shop or side-by-side form.
"Mexico presents an exciting market opportunity for AEO, where we have evidence of strong brand acceptance through the positive response to our Mexico-specific e-commerce site which we launched in fall of 2012 bringing a multi-channel experience to our customers," said CEO Robert Hanson.
"We plan to open six company owned stores this year, and to profitably scale the business over the next several years. We view Mexico as an important launch that will drive our longer-term approach to global expansion."
Some 190 companies have now signed the Accord on Fire and Building Safety in Bangladesh following the collapse of the Rana Plaza factory building in Dhaka, which killed more than 1,100 people last yea...
Fox Wizel Ltd’s main focus going forward is to expand the number of American Eagle Outfitters outlets. This is the company’s reaction to the introduction of multinational brands during the review peri...
Teen apparel retailer American Eagle Outfitters has opened its first technology centre in San Francisco, California, to support the company's omni-channel strategy....
- 2014: Year in review - Sourcing winners and losers
- 2014: Year in review - Brand winners and losers
- COMMENT: The decline of the buying office
- 2014: Year in review - Retail winners and losers
- Bangladesh: Raising the bar on apparel exports?
- Report urges overhaul of Cambodia factory safety
- Bangladesh knitting worker killed by faulty lift
- Bangladesh factory improvements “will take years”
- North Face debuts locally-grown "backyard" hoodie
- Tommy Hilfiger launches solar-powered jacket