Sprint today announced it has named American Identity, the largest privately owned distributor of promotional and incentive products, its primary program supplier for Sprint branded apparel and accessories.

As a part of the agreement, American Identity will provide all corporate-identity catalogue merchandise for Sprint, and will subcontract a portion of the orders with small, minority, women, disabled and disabled veteran-owned businesses across the US.

"Sprint is committed to supplier diversity and this relationship will underscore that effort. Small, minority, women, disabled, and disabled veteran-owned businesses will receive enhanced opportunities through this relationship. Sprint will receive the customized service and personal attention that American Identity offers. It's a win-win for everyone involved," said Charles L. Moore, Sprint director of supplier diversity.

"We are extremely pleased to have developed this relationship with Sprint," said Nelson Nast, American Identity vice president of sales. "The Sprint brand has become synonymous with quality and customer service. Likewise, American Identity has a reputation for superior quality and service as well as excellent buying power to deliver the largest selection of items at significant savings."

About Sprint

Sprint is a global communications company and large carrier of Internet traffic. Sprint built and operates the US' first nationwide all-digital, fibre-optic network and is a leader in advanced data communications services. Sprint has $20bn in annual revenues and serves more than 20 million business and residential customers.

About American Identity

American Identity is the largest privately owned promotional products distributor in the US. American Identity employs 2,000 people nationwide and is owned by American Marketing Industries Inc (AMI), a privately held, Kansas City-based corporation with annual revenues of $350m. American Identity corporate headquarters are in Kansas City, Mo. For more information, visit http://www.americanidentity.com.