Regional full-line discount retailer Ames Department Stores Inc has chosen to implement Spotlight Solutions Inc's Markdown Optimizer, a software solution that helps increase sales, margins and clear merchandise more effectively, at its 479 retail stores. The Spotlight Markdown Optimizer applies mathematical algorithms to sales, inventory and other operating data to help retailers better optimize, manage and automate markdowns. It determines the timing, depth, and location of markdowns enabling increases in gross margins.