Andrew Urbain Inc, one of New York's most recently established high end women's wear companies, announced yesterday the appointment of the Jassin-O'Rourke Group to provide full time strategic merchandising consulting services to the company. Gloria Gelfand, a fashion industry veteran and director of merchandising services for the Jassin-O'Rourke Group, will spearhead the strategic efforts to develop and position the Andrew Urbain brand across international markets.