UK: Ann Summers Enjoyed Red Hot Valentine's Day
Total sales at the company's 54 UK and Irish stores surged 81 per cent in the two weeks leading up to Valentine's Day and by 50 per cent on a same-store basis. Orders placed via the Ann Summers' web site were up 140 per cent compared to the year-ago period.
Delighted chief executive, Jacqueline Gold said: "Valentine's Day is always traditionally one of our best days, but these figures are quite remarkable and just go to show that the British are not shy when it comes to spicing up their sex lives."
She added that the sales surge follows record Christmas trading for the privately-owned store group and that underwear chain Knickerbox, which it bought two years ago, enjoyed a 60 per cent increase in sales in the run-up to February 14.
The company's Ann Summers Party Plan division, which has thousands of women selling its range of racy goods at parties in people's homes, saw its sales rise by 16 per cent.
Help test our new apparel sourcing tool.
- Trump and the apparel industry – Infographic
- How US border adjustment tax could affect apparel
- British Brexit plans prioritise tariff-free trade
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Cambodia clothing exports at risk from Brexit
- Apparel brands urge Bangladesh PM to address wages
- American Apparel to shutter all stores?
- New project to digitalise European fashion chains
- Brands need to tackle Turkey factory refugee abuse
- Outdoor performance apparel 2016: A broader perspective
- Anti-odour clothing: fresh fashion for an active lifestyle
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016