Clothing brands Ann Taylor and Loft have banned the use of exotic animal skins in their product lines following a meeting with pressure group PETA.

PETA said parent company Ann Inc had amended its animal welfare policy to read: “Our private label brands do not use real animal fur and do not knowingly sell products with skins considered to be exotic, including but not limited to alligator, crocodile and ostrich.”

PETA said Ann had joined other companies, including Mango, H&M, Victoria’s Secret and Puma, in adopting similar animal welfare policies.

The group is trying to raise awareness of the trade in skins, which leads to exotic animals, including snakes and lizards, being hunted for their skins in the US, Africa and Asia.