SWEDEN: Anna Dello Russo joins forces with H&M
By Katie Smith | 3 May 2012
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The accessories collection will be available from 4 October in 140 stores worldwide and online |
Swedish fashion retailer H&M Hennes & Mauritz has today (3 May) teamed up with Vogue Japan's fashion director Anna Dello Russo, to launch an affordable accessories collection.
Available from 4 October in 140 stores worldwide and online, the line features jewellery, sunglasses, shoes and bags. The company said the range is an "expression of Dello Russo's taste for ornamentation".
"I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day," said Dello Russo.
"Dello Russo has a fantastic eye and a strong taste, apart from being a veritable fashion icon," said Margareta van den Bosch, creative advisor at H&M. "She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration."
Dello Russo has previously served as fashion editor at Vogue Italia and editor-in-chief at of L'Uomo Vogue.
Sectors: Apparel, Manufacturing, Retail
Companies: H&M
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SWEDEN: Anna Dello Russo joins forces with H&M
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