FRANCE: Annual lingerie sales exceed forecast
French lingerie sales were up 4% during 2010 to EUR2.7bn ($3.52bn), compared to the prior year period.
The rise, according to a study carried out by France’s Fashion Institute on behalf of the Salon International de la Lingerie, exceeded a forecast pointing to zero growth in comparison with 2009.
The better than expected results are largely attributed to a strong increase in sales of indoor wear, up 22.5% on 2009, stability in volume sales and a recovery in prices despite relatively high stock levels.
French consumers’ average annual budget devoted to lingerie surpassed the EUR100-mark again last year. For the second successive year, the 45-54 age bracket were the most-free spending with average purchases of EUR121.
The Salon International de la Lingerie takes place in Paris later this month.
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