One of Japan's top apparel makers is collaborating with a web social network to create a trading platform for the apparel and accessories industry.

Launching in January, the new service from clothier World and online auction site operator DeNA could radically alter the trading relationships between suppliers and retailers, say analysts at Japan Consuming (JC).

Apparel wholesaler World Co will introduce "BeeNee," a new line of private-label women's clothing, when it opens its revamped website in January.

World's new wholesale website, dubbed "Buyers Club," will offer 40 BeeNee items at relatively inexpensive prices.

In addition to the BeeNee line, Buyers Club will offer products from other apparel makers.

"The deal could also benefit foreign brands wanting access to Japanese retailers and overseas retailers wanting to buy from Japan," says JC.