Appleseed's, a multi-channel retailer of classic women's apparel, has deployed the PTC retail, footwear and apparel solution, FlexPLM, for its product data management, line planning and product variation management capabilities.

The centralised and automated PLM system enables visibility into products and materials throughout the complex lifecycles of Appleseed's multiple brands with thousands of product lines.

It uses a central library to manage product and material information, and has helped Appleseed's improve design efficiency, reduce grading formula errors and improve its material and product quality through clearer data representation.