Fashion retail giant Arcadia Group has teamed up with Jupi Corp and reality TV stars the Kardashian sisters to launch a clothing collection in the UK under its Dorothy Perkins brand.

The Kardashian Kollection will feature 100 pieces, including ready-to-wear clothing and handbags, while footwear will follow in early 2013.

The range will be available in more than 250 Dorothy Perkins stores in the UK, eight international franchise stores and online from mid November.

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KARDASHIAN KOLLECTION to launch in the UK with DOROTHY PERKINS

 LOS ANGELESAug. 13, 2012 /PRNewswire/ -- Jupi Corp, in association with the Fielding Group (TFG) and the Arcadia Group announced today an exclusive partnership to bring the Kardashian Kollection to the United Kingdom through the Dorothy Perkins brand.

The Kardashian Kollection will be stocked in more than 250 Dorothy Perkins stores throughout the United Kingdom, including 8 shop in shops within BHS. The Kardashian Kollection will also be sold online at dorothyperkins.com and internationally to thirteen further countries via franchise stores.

The launch of the Kardashian Kollection, on sale mid November 2012, will comprise of more than 100 pieces from the ready-to-wear clothing and handbag collections, with footwear to follow in early 2013.

"This is the perfect partnership for us, bringing the Kardashian Kollection to the fans with a retail partner that specializes in style at affordable prices in those countries. This global deal between Jupi Corp/TFG and the Arcadia Group means customers in BritainAsia and the Middle East will have a chance to share in all things Kardashian," commented Jupi Corp's President, Bruno Schiavi. "We look forward to a long partnership with the Arcadia Group and expanding the Kollection as we have done with SEARS in the United States."

The A/W12 collection embraces Kim's glamorous red carpet looks, Kourtney's more Bohemian chic, and Khloe's edgier style. From trend led pieces to fashionably tailored looks the breadth of the range will appeal to all women who love fashion. There is something for every fashionista with looks that embrace a woman's natural curves through bold and beautiful fashion statements for all occasions.

Sir Philip Green said  "Having reviewed the product with Bruno and the team a few weeks ago, I felt that there was an excellent fit for Dorothy Perkins. I believe our customers will love the fashion looks, they passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes. We look forward to creating an exciting offer with this first pre-Christmas launch."

Commenting on the partnership, Kim, Kourtney and Khloe added "We're looking forward to expanding our line and making Kardashian Kollection available to so many more people. We pride ourselves in having a line that is affordable and yet of great quality and we're excited to bring it to new territories"  

Damian Hopkins MD of Brand & Licensing at TFG, the UK supplier said "It has been an amazing collaboration from everyone at Arcadia, Jupi and TFG to ensure that the British Kardashian fans get the opportunity to be able to buy into this great range from the Kardashian sisters here in the UK. Dorothy Perkins is the perfect destination for the brand!"

 

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