Arcadia chief executive Stuart Rose has called for the help of business specialists Price Waterhouse Coopers to help determine which of the group's brands should be shed and which should be kept. Price Waterhouse Coopers will be assigned the task of assessing Arcadia's 12 fashion chains and to make discreet enquiries to determine the interest of potential buyers for the likes of Miss Selfridge, Hawkshead, Racing Green and Wade Smith.