Giorgio Armani has hired Bruno Laguardia as the chief executive officer of its US unit, Giorgio Armani Corporation.

Laguardia has previously been responsible for running Trimil, a joint venture between Giorgio Armani Group and Zegna Group that was established in 2000.

Laguardia began his career at Bassetti Group, an international manufacturer and distributor of home textile products, followed by executive postings with Ermenegildo Zegna Group.

Giorgio Armani, president and chief executive, said: "Through [Laguardia's] previous connection with the Armani Group, we can be sure that he will quickly make an impact on the growth and prosperity of our North American business."

Opened in 1983, Giorgio Armani Corporation is a wholly-owned subsidiary of the Giorgio Armani, with over 800 employees.

It has a directly controlled retail network of 12 Giorgio Armani boutiques, two Armani/Casa stores, 11 Emporio Armani stores, 7 General Stores and two Armani/Café's in the US.

The US market today represents around 24% of the Giorgio Armani's wholesale revenues, the company said.